B2B and B2C E-commerce Launch for aBuilding-Materials Network

Context

In 2020 and 2021, before founding Doctor Project, I worked as project manager in a digital agency on the e-commerce launch of a French network of building-materials distributors.

The challenge

A homeowner buying a bag of cement and a contractor ordering for a site are not the same customer. One wants guidance and a simple checkout, the other wants account conditions and fast reordering. The network needed both experiences, fed by the same CRM, ERP and warehouse systems.

What we did

• Managed a dual deployment: Proximis for consumers and OroCommerce for trade buyers.
• Wrote the specifications presented to the steering committee.
• Coordinated the integrations with the CRM, the ERP and the warehouse management system.

Two front doors, one back office. The lesson: decide early which data is shared and which belongs to each audience, or both stores end up fighting over the same fields. For the PIM side of that question, see PIM vs MDM.