About the project
Context
In July 2024 I worked as PIM advisor for a global confectionery brand, based in Germany, on a strategic audit of its product information management on Akeneo.
The Challenge
The challenge
A brand sold in many markets cannot scale its catalog by copying what works in one of them. Before investing further, the team needed to know where the real gaps were: in the process, in the data itself, or in how the platform was used. Each of those calls for a different fix, and mixing them up is how budgets get spent on the wrong one.
HOW WE FIX ISSUES
What we did
- Assessed the maturity of the Akeneo setup and how the teams used it.
- Delivered recommendations on catalog governance: who owns which data, and how quality is checked.
- Built a plan to scale product data across markets in steps the team could actually run.
An audit is useful when it separates symptoms from causes. Most "tool problems" turn out to be ownership problems, and that is good news: ownership is cheaper to fix than a platform. For the warning signs to look for in your own setup, see why PIM projects fail.
The Toolbox
Technology Stack
Akeneo
