About the project
An innovation platform working across Morocco and the UAE
Between May and November 2023, I advised an innovation and culture platform working across Morocco and the UAE. The team had ideas and energy in abundance. What it needed was a shared way to turn them into work that gets done.
The Challenge
When the process lives in people's heads
Small teams running many initiatives at once tend to keep their process in people's heads. It works until it doesn't: tasks get lost between conversations, priorities change with whoever spoke last, and the website stops reflecting what the organization actually does.
HOW WE FIX ISSUES
Design thinking, Monday.com workflows, AI and a new website
We used design thinking sessions to agree on priorities, then moved the work into Monday.com with clear owners and stages. We introduced AI-assisted workflows for the repetitive tasks, and redesigned the website so it tells the platform's story the way the team tells it in person.
The tools came last. The conversation about how the team wants to work came first, and that order is what made the tools stick.
The Toolbox
Technology Stack
Monday
