E-commerce Project Management for aFrench Florist Chain

A florist chain's online shop, run through an agency partner

Before founding Doctor Project, I managed e-commerce projects through an agency partner, often four at the same time. One of them was a French florist chain selling online on Proximis. Flowers are a product that does not wait: seasons, events and delivery promises all change what the catalog has to say, sometimes from one week to the next.

Perishable products, seasonal peaks, several partners

The work sat between the brand, the agency developers and other partners. Specifications had to be precise enough for developers and clear enough for business teams to validate. Later, the project had to change hands for maintenance, and that kind of move is where knowledge and data usually get lost.

Specifications, design workshops, planning and a clean handover

I wrote the functional specifications, ran the design workshops and planned the team's work on Proximis. When maintenance moved to another partner, I organized the transition: ticket priorities, handover sessions and the data transfer.

A handover is a relay race. The baton is the knowledge, and dropping it costs more than running a little slower. I still plan every transition that way, and it is one of the risks I describe in e-commerce replatforming risks.