About the project
Context
In 2020 and 2021, before founding Doctor Project, I worked as e-commerce project manager in a digital agency and led several retail projects in parallel. One of them was the launch of a Swiss multi-category retailer's online store on Proximis.
The Challenge
The challenge
The retailer's website was a showcase. Turning it into a store meant that products, prices and stock coming from the ERP had to be mapped to a new platform, and that the customer journey had to be designed for buying, not only browsing. A showcase forgives approximate data. A store does not.
HOW WE FIX ISSUES
What we did
- Managed the project through to go-live on Proximis.
- Ran the UX workshops that shaped the customer journey.
- Mapped the ERP data to the e-commerce platform.
- Gave SEO advice for the launch and set up the governance of the web services between the systems.
This was one of the projects where I learned that a store is only as good as the data it receives. For the warning signs when product data still lives in spreadsheets, see PIM vs spreadsheets.
The Toolbox
Technology Stack
Proximis
