Akeneo and Magento 2 Rollout for a Watchand Accessories Retailer

Akeneo and Magento 2 Rollout for a Watch and Accessories Retailer

About the project

Context

In 2021 and 2022, before founding Doctor Project, I worked as e-commerce project manager inside an integrator agency, on the Akeneo PIM and Magento 2 implementation for two retail banners of a French department-store group, one of them a watch and accessories retailer.

The Challenge

The challenge

The environment had many partners: the agency's development team, technical integrators, and the ERP, CRM and loyalty providers, each with their own planning. On the client side, the business teams were about to work with a PIM for the first time. A new tool is easy to install. A new way of describing products is harder to adopt.

HOW WE FIX ISSUES

What we did

  • Coordinated the agency developers, the technical integrators and the client's business teams through the Magento 2 implementation.
  • Framed the ETL, ERP, CRM and loyalty integrations with each provider: data flows, mapping rules and acceptance criteria.
  • Ran acceptance testing workshops and trained the business teams on data modeling and Akeneo good practices.
  • Set up the steering: weekly follow-up, steering committees, progress reporting and corrective action plans.

The training was the part that lasted. When a team understands why a product family exists, it keeps the catalog clean long after the project team has left. For what a well-run PIM project looks like from the client side, see how to manage a PIM project without losing control.

The Toolbox

Technology Stack

Akeneo
Magento