Maxibazar

About the project

Revamping E-commerce at MaxiBazar for a Retailer

The aim at MaxiBazar was to upgrade a conventional showcase site into an interactive e-commerce platform. Our objective was straightforward - improve user interaction and stimulate sales via strategic plans. We concentrated on making home decor, furniture, and lifestyle items more reachable and attractive for our consumers.

THE CHALLENGE

Navigating E-commerce Obstacles

The main obstacle involved transforming a static display site into a fully operative e-commerce platform. This demanded not only technical enhancements but also substantial modifications in user experience design. It was crucial that the updated platform could accommodate increased traffic, offer smooth navigation, and effectively support cross-selling and upselling techniques.

HOW WE FIX ISSUEs

Executing Efficient Strategies

We tackled these challenges head-on by implementing several key strategies: Cross-Selling and Upselling: We developed targeted strategies that led to an 11% increase in average order value. UX/UI Workshops: Conducted workshops to gather insights and improve user experience. Wireframes Creation: Designed wireframes to visualize the new site structure and content flow. Specification Document: Drafted a comprehensive document detailing functional and technical requirements. Team Coordination: Planned and coordinated external teams for the website redesign project. Budget Control: Managed budget efficiently to ensure agency profitability throughout the project. Risk Analysis: Analyzed potential risks associated with the redesign to mitigate issues proactively.

THE TOOLBOX

Proximis for Transformation , the best choice

To achieve our goals, we utilized Proximis, a robust e-commerce solution known for its flexibility and scalability. This tool allowed us to integrate various functionalities seamlessly, ensuring a smooth transition from a showcase site to an e-commerce platform.

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