Mars Petcare Royal Canin

About the project

From industry to retail to Digital - PXM Story

Harmonizing Product Experience Across Borders

THE CHALLENGE

Broken Processes, Fragmented experiences

Confronted with disparate industry and retail processes, Royal Canin faced challenges in delivering a cohesive digital product experience. The absence of a unified digital product lifecycle led to inefficiencies and inconsistencies across the brand's global presence.

HOW WE FIX ISSUEs

Creating a Unified Digital Value Chain

Developed and implemented an integrated strategy that merged traditional and digital workflows into a single, streamlined value chain. As the Akeneo Lead, I facilitated the adoption of PXM best practices within Royal Canin and the broader Mars group, enhancing data governance, and market engagement.

THE TOOLBOX

Akeneo PIM & Cross-Functional Expertise

Utilized Akeneo's PIM solutions as the cornerstone for managing comprehensive product information, while leveraging Agile methodologies to drive change management. Built knowledge bases and evaluation systems to empower markets with PIM/PXM knowledge, fostering a culture of continuous improvement.